Fifa Fan Fest™ São Paulo

Produced by D+ PROJETOS with PLAYCORP EVENTOS, the FIFA FAN FEST™ SÃO PAULO was an accomplishment of FIFA together with the São Paulo City Hall and SPCOPA – Special Integrated Committee of Governmental Management for the 2014 World Cup.

12/06/2014 to 13/07/2014

from 11h00 to 21h30


  • Fans: 568.247 people (representing 11.14% of the overall FIFA Fan Fests’ 2014 audience)
  • Fans per day on average: 22.729 fans
  • Days open to the public: 25 days
  • Hours of operation: 250 hours
  • Hours of matches broadcasted: 140 hours
  • Matches broadcasted: 56 matches
  • Print media return: R$4 million Brazilian Reais
  • People reached by the print media generated: 77 million people
  • Online visits: 11 million visits
  • Presence: 230 thousand tourists 40 thousands of which coming from foreign countries